Speck products – A lesson in email marketing
I am a huge iPhone fan. When the iPhone 4s came out I had to have it, just for Siri alone. Besides the battery issue (that still isn't fixed in 5.0.1) I love the phone. However, the iPhone is a beautiful phone that needs a case. The phone is glass. Glass is pretty easy to break. Do you see my dilemma?
Landing Page optimization with One Up Web and display media
While browsing Tech Crunch today, I came across a banner ad from One Up Web. One Up web is a marketing firm that specializes in search engine marketing. I find this humorous because they claim to be a search marketing firm but are using display media as an acquisition tool for new clients.
Why use highway billboard advertisement signs for marketing?
Have you seen a highway billboard advertisement lately? These large billboards are usually focused on high traffic areas to give most impact and visual appeal to these massive signs. But you might ask, why would I use one of these signs in a marketing or advertising campaign? What can they do for me?
Google declares war publicly on Bing, Microsoft smirks
You have probably seen the article about Google calling out Bing. Danny Sullivan wrote it up on Search engine land and Matt Cutts contributed to the article. Roughly, Google claims that Bing copies their search results. And to prove that Bing copies their search results, Google ran a honeypot scheme to try to catch them in the act. While we can argue the case of who is really copying who, lets address something else.
Affilate Marketing: Paying for affilates that convert net new customers and dropping the ones that dont
Since around the early nineties affiliate marketing has been around in the online marketing arena. The concept was pretty simple. Encourage other site owners to join your affiliate program giving them links and images and in return you'll give them a slice of any sale that was generated through those links. However, as we have progressed through time affiliate website publishers are getting more sneaky when it comes to tagging a user with their own affiliate ID. To illustrate, it was discovered that Facebook's 3rd Biggest Advertiser is a Bing Affiliate Scam. You can read the source article for more information, but the gist is that someone is advertising on Facebook only to have the user land on a site tagging them with their Bing affiliate ID and by changing their default search to Bing. The user is completely unaware of what is happening. Sneaky? Very.