Thoughts on Two Tap (YC W 14)
In eCommerce the main goal of the site is for your customer to checkout and purchase a product. However, there are other goals like getting the customer to come back and make more purchases and acquiring customer data. Ideally, we want their credit card number.
Most eCommerce platforms have some sort of saved credit card functionality. Amazon was one of the first to offer this and the Apple store does a nice job of this too.
Enter a new entrant Two Tap. According to Tech Crunch “Two Tap is essentially a mediator between the user and the company’s online ordering system. It doesn’t manage any money itself (though it stores credit card data on its PCI-compliant servers). Instead, it presents the user to the merchant and handles the checkout process for them. This way, you just sign in to your Two Tap account and you are done with the checkout in – you guessed it – two taps”
Why would you want to give away the holy grail of customer data (credit card numbers) to another company