Mystery Deals aren’t such a mystery
In the hot beauty/clothing industry there has been a trend to offer “mystery deals”. The play works similar to a lotto ticket you scratch, click or open to see the percentage of savings you’ll receive. Once such example is a recent promotion by Philosophy, the pitch is you could receive 10, 15 or 25 percent off.
Looking at the click data though tells an entirely different story. The link after Philosophy’s ESP digests the click data sends us to this landing page:
You can ignore their campaign tracking data: ?cm_mmc=pmd--nov13--mystery-sale-cheer25-rs2-_-L05
Lets just look at this page
Who wants to make a bet that everyone in the campaign receive their max allowable discount of 25%? I consider this mystery solved.