Why I stopped Shopping at Nordstrom
Last year, I spent roughly $7,500 with Nordstrom on a mixture of goods for work and play. I signed up for their loyalty program called Nordstrom Fashion Rewards. Because I spent so much I qualified for their Tier III package when entitled me to the following benefits. The benefits weren’t much of a benefit however and I never ended up using them. Giving me access to their sales or allowing me to book a trip to meet a designer of fashion jeans just wasn’t my thing.
Their note program rewards a $20 certificate for every 2,000 in point collection. But what does that really mean? Of the $7,500 I spent with Nordstrom I received about $500 in cold hard cash I could use on purchases. That equates to a 7% “cash back” program. Annoyingly the certificates would expire, so if you didn’t use them you would lose them.
Of course the argument is on special days you can get triple and double points. Which is nice, but I really don’t have the time to schedule shopping days around triple points rewards days.
Most designer and high end clothes that Nordstrom carries have margins of at least 50% or higher. Only giving me 7% back wasn’t enough to keep me as a customer.