Affilate Marketing: Paying for affilates that convert net new customers and dropping the ones that dont
Since around the early nineties affiliate marketing has been around in the online marketing arena. The concept was pretty simple. Encourage other site owners to join your affiliate program giving them links and images and in return you'll give them a slice of any sale that was generated through those links. However, as we have progressed through time affiliate website publishers are getting more sneaky when it comes to tagging a user with their own affiliate ID. To illustrate, it was discovered that Facebook's 3rd Biggest Advertiser is a Bing Affiliate Scam. You can read the source article for more information, but the gist is that someone is advertising on Facebook only to have the user land on a site tagging them with their Bing affiliate ID and by changing their default search to Bing. The user is completely unaware of what is happening. Sneaky? Very.