Speck products – A lesson in email marketing
I am a huge iPhone fan. When the iPhone 4s came out I had to have it, just for Siri alone. Besides the battery issue (that still isn't fixed in 5.0.1) I love the phone. However, the iPhone is a beautiful phone that needs a case. The phone is glass. Glass is pretty easy to break. Do you see my dilemma?
Speck Products, which is a company that makes nice iPhone cases has several that I love . Why do I love them so much? Because they are designed perfectly (mainly the pixelskinHD and FabShell cases) to protect your iPhone. Speck recently produced a joint case with Burton which is a premium snowboarding brand. The case called the FabShell Burton for iPhone 4S/4 is designed from Burton's creative staff. Since Burton's name is on the design, you're getting charged an extra $10 fee for that privilege. For a grand total of $39.95. So what. I still want the case.
When I first went to the Speck Products website, the design I wanted in the Burton FabShell case was sold out. I emailed Speck and received a timely and fast response back that they will "keep an eye out for them". This was back in October 18th. It is now November 23rd and I still want a FabShell case. I logged onto the site today, and viola they do have the cases in stock.
Strangely, I signed up to "notify me" when the cases come back into stock via email. Why did I not receive an email? Is your company missing out on other revenue opportunities like speck is? Email marketing will still be the number one sales drive for digital media. Don't get sidetracked with Social, search, mobile or remarketing. Email is King.
Note: Speck Products Uses Media Math, Ad Brite, Google Analytics, Marin Software and part of the Rubicon Project.